Premium sports drink BodyArmor is presenting its newest campaign for March Madness. Starring NBA superstars James Harden and Donovan Mitchell, the commercial is directed by Kobe Bryant. In the spot, Harden and Mitchell poke fun at outdated ways to fill out a bracket (typewriter, rotary phone) to call for athletes to evolve all aspects of their game in order to compete. This is the second installment in BodyArmor’s successful 'Thanks' campaign, which first debuted in 2018, and it supports BodyArmor as the official sports drink of NCAA and the NCAA Tournament.
In addition to the campaign, BodyArmor is kicking off their official NCAA bracket challenge where fans will have the opportunity to see how their bracket compares against BodyArmor's all-star roster of athletes, including Harden, Betts, Mitchell, Andrew Luck, Mike Trout, Anthony Rizzo, Megan Rapinoe and more.
Creative Direction: Kobe Bryant