UNICEF: #worldchildrenssay by BMF
- Location:
To celebrate World Children’s Day, UNICEF Australia has partnered with creative agency BMF to launch an initiative that gives children a say on how they’d change the world for the better.
Introducing #WorldChildrensSay.
The social media campaign aims to give kids a voice on the issues that will affect their future and to do so, UNICEF invites children and young people (with a helping hand from the grown-ups in their lives) to post their ideas on social media with the hashtag #WorldChildrensSay.
Credits
Creative Agency: BMF
Executive Creative Director: Alex Derwin
Group Creative Director: Luke Martin
Art Directors: Anthony Todorovitch and Leila Cranswick
Copywriters: Stephanie Allen and David Roberts
Design Director: Marcus Key
Executive Planning Director: Christina Aventi
Head of Effectiveness & Data Strategy: Jennifer Rhodes
Group Planning Director: Thomasine Burnap
Managing Director: Stephen McArdle
Group Account Director: Liz Ainslie
Senior Account Manager: Victoria Venardos
Agency Producer: Brooke Mathers
Collaborator: Buck
Executive Producer (Buck): Erica Ford
Producer (Buck): Jordan Howes
Buck Creative Director (Buck): Gareth O’Brien
Music & Sound Production: Rumble Studios
