UNICEF: #worldchildrenssay by BMF

Agency: BMF
Client: UNICEF
Date: Nov 2019
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To celebrate World Children’s Day, UNICEF Australia has partnered with creative agency BMF to launch an initiative that gives children a say on how they’d change the world for the better.

Introducing #WorldChildrensSay.

The social media campaign aims to give kids a voice on the issues that will affect their future and to do so, UNICEF invites children and young people (with a helping hand from the grown-ups in their lives) to post their ideas on social media with the hashtag #WorldChildrensSay.

Credits

Creative Agency: BMF

Executive Creative Director: Alex Derwin

Group Creative Director: Luke Martin

Art Directors: Anthony Todorovitch and Leila Cranswick

Copywriters: Stephanie Allen and David Roberts

Design Director: Marcus Key

Executive Planning Director: Christina Aventi

Head of Effectiveness & Data Strategy: Jennifer Rhodes

Group Planning Director: Thomasine Burnap

Managing Director: Stephen McArdle

Group Account Director: Liz Ainslie

Senior Account Manager: Victoria Venardos

Agency Producer: Brooke Mathers

Collaborator: Buck

Executive Producer (Buck): Erica Ford

Producer (Buck): Jordan Howes

Buck Creative Director (Buck): Gareth O’Brien

Music & Sound Production: Rumble Studios

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