Agency: BMF
Client: TAL
Date: Jan 2018
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Life insurance company TAL is promoting its partnership with Australia’s Royal Flying Doctor Service (RFDS) with a new campaign.

The campaign aims to launch the partnership, which will see TAL support the RFDS, one of the largest and most comprehensive aeromedical organisations in the world and the most trusted charity brand in Australia.

The ad brings to life the experience of the service, which provides health care and 24-hour emergency service to people in Australia’s rural regions and covers an area of 7.69 million square kilometres.

Credits

Executive Creative Director: Cam Blackley

Creative Director: Jen Speirs

Art Director: Jessica Roberts

Copywriter: Justin Butler

Group Planning Director: David Warren

Managing Director: Steve McArdle

Group Account Director: Danielle Richards

Senior Account Manager: Kimberly Ngo

Head of TV: Jenny Lee-Archer

Agency Producer: Tamara Kennon

Director: Ben Lawrence

Producer: Fiona Pakes

Production Company: Exit Films

Editor: Phil Horn

Post Production: The Editors

Music: Chandelier (Furler/Shatkin) by The Vitamin String Quartet

Music Supervision: Level Two

Sound Design: Rumble Studios

DoP: Hugh Miller

Photographer: Thom Rigley

Art Buyer: Basir Salleh