BMF and BPAY launches a campaign with a play on the words falling in love, instead 'falling in like' with bills.
Bills are one of the few certainties in life, which we will likely have a lifelong relationship with. This key insight drives BPAY's campaign, while you're likely not to fall in love with paying the bills, with BPAY's benefits, you might be 'falling in like' with them
Executive Creative Director: Cam Blackley
Creative Director: Jen Speirs
Associate Creative Director: Tim Bishop
Copywriters: Chris Berents and Millicent Malcolm
Head of Design: Lincoln Grice
Designers: Matthew Hughes and Caro Gilroy