The Drum Awards Festival - Extended Deadline

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Agency: BMF
Client: Aldi
Date: Nov 2019
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ALDI Australia tells a story of generosity and togetherness when a little old lady’s Christmas goes from lonely to joyful - all thanks to a magical fairytale ham. This ham just keeps growing, no matter how many times it is sliced. Once Beryl discovers she has a meat-based miracle on her hands, she endeavours to share her endless ham with members of her community.

We can all relate - a ham can feed an army on Christmas Day. It feeds cricket watchers on Boxing Day and then last minute guests on New Year’s Eve. It is the ultimate symbol of generosity.

Shot in Tasmania, the campaign brings to life the Australian spirit of sharing the festive cheer with everyone around you.


Creative Agency: BMF

Executive Creative Director: Alex Derwin

Creative Directors: David Fraser and Dantie Van Der Merwe

Art Director: Sammy Hall

Copywriter: Stephanie Allen

Executive Planning Director: Christina Aventi

Group Strategy Director: Kinga Papp

Planner: Kellie Box

Managing Director: Steve McArdle

General Manager: Paul Coles

Group Account Director: Aisling Colley

Senior Account Manager: James Arnold

Account Executive: Maddison Bailey

Agency Producer (Head of TV): Jenny Lee-Archer

Director: Hamish Rothwell

Production Company: Goodoil Films

Executive Producer: Juliet Bishop

Producer: Andrew McLean

DOP: Marty Williams

Editor: Pete Scibberas @ ARC Edit

Post Production: ALT.VFX

Production Design: Guy Treadgold

Sound: Rumble Studios

Music: Elliott Wheeler – Turning Studios

Composers: Elliott Wheeler, Jamieson Shaw and Hamish Rothwell

Art Buyer: Basir Salleh

Photographer: Peter Whyte

Illustration: Evie Hilliar

Retouching: Rhiannon Jansma