Aldi: advert-body-1 by BMF
- Location:
ALDI Australia tells a story of generosity and togetherness when a little old lady’s Christmas goes from lonely to joyful - all thanks to a magical fairytale ham. This ham just keeps growing, no matter how many times it is sliced. Once Beryl discovers she has a meat-based miracle on her hands, she endeavours to share her endless ham with members of her community.
We can all relate - a ham can feed an army on Christmas Day. It feeds cricket watchers on Boxing Day and then last minute guests on New Year’s Eve. It is the ultimate symbol of generosity.
Shot in Tasmania, the campaign brings to life the Australian spirit of sharing the festive cheer with everyone around you.
Credits
Creative Agency: BMF
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser and Dantie Van Der Merwe
Art Director: Sammy Hall
Copywriter: Stephanie Allen
Executive Planning Director: Christina Aventi
Group Strategy Director: Kinga Papp
Planner: Kellie Box
Managing Director: Steve McArdle
General Manager: Paul Coles
Group Account Director: Aisling Colley
Senior Account Manager: James Arnold
Account Executive: Maddison Bailey
Agency Producer (Head of TV): Jenny Lee-Archer
Director: Hamish Rothwell
Production Company: Goodoil Films
Executive Producer: Juliet Bishop
Producer: Andrew McLean
DOP: Marty Williams
Editor: Pete Scibberas @ ARC Edit
Post Production: ALT.VFX
Production Design: Guy Treadgold
Sound: Rumble Studios
Music: Elliott Wheeler – Turning Studios
Composers: Elliott Wheeler, Jamieson Shaw and Hamish Rothwell
Art Buyer: Basir Salleh
Photographer: Peter Whyte
Illustration: Evie Hilliar
Retouching: Rhiannon Jansma