Aldi: Good Different by BMF

Agency: BMF
Client: Aldi
Date: Feb 2019
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Aldi Australia has launched the latest instalment of its ongoing ‘Good Different’ brand campaign. The quirky ad, which was created by BMF, aims to showcase the benefits of the low-cost supermarket’s ‘everyday low prices’ positioning.


Executive Creative Director: Alex Derwin

Creative Directors: David Fraser & Dantie Van Der Merwe

Copywriters: Justin Butler, Lisa Down

Art Director: Simon Koay

Designer: Lincoln Grice, Matty Hughes

Executive Planning Director: Christina Aventi

Head of Planning: Alison Tilling

Strategic Planner: Kellie Box

Managing Director: Stephen McArdle

General Manager ALDI: Paul Coles

Group Account Director: Aisling Colley

Account Director: Rose Flowers, Hayley Basham

Senior Account Manager: Olivia Morbey, James Arnold

Agency Producer: Jenny Lee Archer

Production Company: Rabbit Content

Director: Jeff Low

Executive Producer: Alex Hay

Production Art Director: Loretta Cosgrove

Post Production: Blackbird

Editor: Adam Wills

Art Buyer: Basir Salleh

Sound Design and Audio Production: Rumble Studios

DoP: Geoffrey Simpson

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