Aldi: Epic Reminders by BMF

Agency: BMF
Client: Aldi
Date: Feb 2018
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Supermarket chain Aldi has launched an ad to help customers remember when its ‘special buys’ deal items go on sale. The new spot, which is part of the brand’s ongoing ‘Epic Reminders’ platform, promote the extremes that Aldi customers go to, in order to remember when the deal items go on sale.

The campaign was created by BMF.


Executive Creative Director: Cam Blackley

Creative Director: Alex Derwin

Associate Creative Directors: David Fraser and Dantie Van der Merwe

Designer: Matthew Hughes

Head of Planning: Hugh Munro

Planning Executive: Kellie Box

Managing Director: Steve McArdle

Group Account Director: Toby Hussey

Account Director: Sid De

Account Executive: Rebecca O’Hanlon

Agency Producers: Jenny Lee-Archee, Esta Lau

Director: James Dive

Production Company: Scoundrel

Executive Producer: Kate Gooden

Executive Producer: Adrian Shapiro

DoP: Germain McMicking

Post Production: Blackbird

Editor: Dan Lee @ The Butchery

Sound: Rumble Studios

Radio Jingles: Rumble Studios

Engineer (Radio): Cam Milne

Composers (Radio): Johnny Green and Lance Gurisik

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