Aldi: MiniRoos 'Keep them playing' by BMF

Agency: BMF
Client: Aldi
Date: Mar 2017
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Aldi launched its sponsorship of Football Federation Australia's grassroots junior program, MiniRoos with a campaign encompassing TV, outdoor, radio, online, catalogue and Point of Sale.

By capturing the energy of kids' at play where they would find a way to play football, no matter what, Aldi hopes to help grow MiniRoos on and off the field.


Executive Creative Director: Cam Blackley

Creative Director: Alex Derwin

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