The Drum Awards Festival - Official Deadline

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Agency: BMB
Date: Jun 2019
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Honouring 50 years of queer revolt, this year's Pride in London theme is Jubilee. Ahead of the July parade in the capital, Pride in London has launched the celebrations with a campaign fit for royalty.

Borrowing classic Jubilee iconography, this is the second campaign BMB has delivered since Pride in London appointed it last year.

After years of relying on the ad industry's charity, BMB was drafted in to work with the brand on developing on a communications plan that will see it through the entire year, not just the Pride event in July.

BMB's latest work, co-produced with Blink, is film that features an all LGBT+ cast re-enacting the moments that have defined what Pride has become today.

To mark its fiftieth birthday celebrations, the film in a timeline of the past fifty years and LGBTQ+ struggle and progress.

Set within a dark stage, LGBTQ+ re-enact various scenes, against a background of actual audio and news footage clips, to accompany the different moments.

It theatrically opens at the Stonewall Inn, on 28th June 1969 - the night when some of the most marginalised people from the LGBTQ+ community stood up to continued oppression and fought back.

A lone figure appears out the darkness, with only an audio recording of news coverage and real sounds from the riot for company. She seems distressed as she fights opponents at the Stonewall Inn.

It then moves on from New York to the first UK Pride Rally in 1972, before fast-forwarding to the devastating effects of the AIDS crisis and the protests against the enactment of Section 28 in the 1980s.

Propelling into the millennium, the film honours the passing of age of consent and the legalisation of same-sex marriage, before reaching the present day and the ongoing fight for trans rights.

The film closes with a line-up of figures of the LGBTQ+ community, holding placards that reflect fights still needing to be fought - like in Brunei which has enacted strict new laws that make gay sex punishable by stoning to death