Pride in London: Somewhere Over The Rainbow by BMB
The gains made by our country’s LGBT+ communities are contrasted with the issues that must still be tackled in a new advertising campaign created by BMB for Pride in London.
At the heart of the campaign is a two-minute film that serves to highlight the array of challenges this diverse community still faces. The issues were uncovered through insight gathered from over 2,000 people in the LGBT+ community by Pride in London and YouGov earlier this year.
The film starts with a young man sitting in his bedsit, having flashbacks to an attack. In spite of the painful wounds and memories, he starts to sing a raw but warm version of ‘Somewhere Over The Rainbow’.
Creative Director Harry Boothman
Head of Art Lou Sloper
Business Director Richard Wilcock
Planner Jamie Inman
Agency Producer James Turnham/Francesca Roberts
Photographer Seamus Ryan
Director/Production Co Billy Boyd Cape at Academy Films
Director of Photography Molly Manning Walker
Producer Juliette Harris