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Pride in London: Somewhere Over The Rainbow by BMB

Agency: BMB
Date: Jun 2018
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The gains made by our country’s LGBT+ communities are contrasted with the issues that must still be tackled in a new advertising campaign created by BMB for Pride in London.

At the heart of the campaign is a two-minute film that serves to highlight the array of challenges this diverse community still faces. The issues were uncovered through insight gathered from over 2,000 people in the LGBT+ community by Pride in London and YouGov earlier this year.

The film starts with a young man sitting in his bedsit, having flashbacks to an attack. In spite of the painful wounds and memories, he starts to sing a raw but warm version of ‘Somewhere Over The Rainbow’.

Credits

Creative Director Harry Boothman

Head of Art Lou Sloper

Business Director Richard Wilcock

Planner Jamie Inman

Agency Producer James Turnham/Francesca Roberts

Photographer Seamus Ryan

Director/Production Co Billy Boyd Cape at Academy Films

Director of Photography Molly Manning Walker

Producer Juliette Harris