The organiser of London's iconic parade, Pride in London, has launched the theme of this years event that marks 50 years since the Stonewall Uprising that changed the course of LGBT+ history forever.
To celebrate half a century since the night that sparked the global movement, the title of this year's parade is 'Pride Jubilee.'
The Stonewall Riots took place on June 28, 1969, when members of the LGBT+ community at the Stonewall Inn in New York rose up against continued oppression.
To mark 50 years of activism, protests and victories that have led to the Pride that takes place today, Pride in London is calling upon its community to highlight moments that have defined the Pride movement for them; from the infamous shot glass thrown by Marsha P Johnson on the night of the Stonewall riots, to the scrapping of Section 28, it wants to commemorate the milestones that paved the way for LGBT+ rights today.
As part of the launch, Pride of London's creative agency, BMB created a video that encapsulates the theme.
BMB was appointed by Pride in London last year, after years of relying on the ad industry's charity. It was drafted in to work with the brand on developing on a communications plan that will see it through the entire year, not just the Pride event in July.