Nike: Ask our athletes by BMB
- Location:
This new campaign celebrates the expertise, lives and passions of the people who work inside Nike’s UK stores. Seven short films put the spotlight on Nike’s in-store staff, positioning them as athletes in their own right. The campaign introduces the line ‘Ask our Athletes‘ to emphasise that customers get much more than regular service when stepping inside a Nike store – they get the staff’s personal insights, guidance and enthusiastic dedication to sport.
The campaign celebrates seven Nike Store Athletes from across the brand’s London stores. It shows their lives in and out of store as they tell their stories of how they bring everything they learn from their chosen sports back into the retail arena, where it influences the way they serve customers
The first two ads to launch feature Confidence – an international sprinter; and Sasha – who loves working out in the gym. In other ads in the series, we also hear from Danny, basketball player who follows his coach’s advice to ‘practice’; Ede, who found a love of exercise through lockdown; Harley, who excels in taekwondo and has extensive sneakers knowledge; Kirsty, a keen weightlifter; and Ben who plays football to a high level. BMB worked with Nike in-house stylists to style the films and used extras from London Basketball Association’s local community basketball programme.
The main 30-second film, along with shorter cut downs, will appear in social and online, including Snapchat, Instagram and Facebook, as well as on Nike.com. The films will be released sequentially through the summer, in an always-on media strategy.
Credits
Brand: Nike
Campaign Name: Ask our Athletes
Creative Agency: BMB
CCO: Matt Lever
Creative: Jake Haynes
Head of Strategy: Mel Arrow
Strategy Director: Alice Chau
Account Director: Matt Bonny
Account Manager: Lily Gray
Creative Producer: Josh Burley
TV Producer: Clancie Brennan
Photographer: Tom Hull
Production Company: Outsider
Director: Tom Day
Producer: Jeremy Bannister
Exec Producer: Simon Elborne
DOP: Miles Ridgway
Post Production:
Offline: Ten Three
Editor: Stephen Dunne
Editor Assistant: Dave Robinson
Producer: Julian Marshall
Music:
Composer/ Producer: Tommy Evans
Online : Bubble TV
Post Producer: Alison Wendt
Colourist: Marty McMullan
Sound Design: James Taylor & Ben Gunstone
VFX: Alan Maiden, Jasmine Cooper, Jack Sheldrake