Agency: BMB
Client: LinkedIn
Date: Oct 2019
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The social media platform for work, LinkedIn, has revealed its first UK TV advert - What Are You Searching For?

Created by BMB, the spot features real LinkedIn members revealing what they're really searching for in a job.

One LinkedIn member tells the camera "I'm searching for a job where I'm in charge." Another continues "that doesn't feel like work," after which a young man appears sat between his Sikh parents and says "I'm searching for a job because it's time to move out."

"I'm searching for a job that's creative," "that shares my values" and "where I can have a lie-in" are other reasons supplied by LinkedIn members, who reveal redundancy pains and difficulties they've had to overcome in order to get the role they love.

The ad then goes on to show how the real LinkedIn members the leap and found a new role via LinkedIn.

Commenting on the TV campaign launch, Ngaire Moyes, senior director, brand and communications, at LinkedIn EMEA, commented: "What are you searching for? It’s a powerful question, and when we’re talking about jobs the answer is different for everyone which is why sharing the experiences of our real and diverse members is a key part of our advertising strategy.

This campaign continues to build on our In It Together brand work that sought to create a new, warmer, more human feel with our members at its heart. We’re excited to shine a light on some of these stories in this latest iteration of the campaign in the UK"

Adding to this, Matt Lever creative chairman at BMB said: “A person’s job search is completely unique to them, so we didn’t know what to expect when we asked Linkedin members ‘What are you searching for?’. Fortunately, the responses were inspiring, moving and sometimes downright amusing. As LinkedIn’s first UK TV campaign, we feel like it’s a great introduction for the brand in a category so often devoid of warmth and humanity.”


Title: What Are You Searching For?

Films: Anthem Film & Testimonial Films (Jake & Leah)

Client: LinkedIn

Global Brand Marketing and Corporate Communications Leader: Ngaire Moyes

Head of Brand, EMEA & LATAM: Darain Faraz

Brand Marketing Manager, EMEA: Conor Bolton

Brand Marketing Manager, EMEA: Selda Shamloo

Agency: BMB

CCO: Matt Lever

Creative: Harry Boothman

Business Director: Jake Goodman

Account Director: Matthew Bonny

Account Manager: Liv Myers

Agency Producer: Alex Paterakis

Production Company: Academy Films

Director: Novemba

Producer: Steve Overs

Production Manager: Laura Duffy

Cinematographer: James Blann

Editors @tenthree

Stephen Dunn (Anthem Film)

Liam Bachler (Testimonial Films)

Post Production

Colourist: Jason Wallis @ Electric Theatre Collective / Producer: Oscar Wendt

Sound Designer: Tom Guest @ CYLNDR / Producer: Tom Sparks