The Drum Awards for Marketing - Extended Deadline

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Agency: bmb
Client: Hula Hoops
Date: Feb 2017
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KP Snacks is supporting Hula Hoops with a new TV campaign created by BMB.

Backed by a £4.5 million marketing campaign, BMB’s step-changing work marks a new strategy for Hula Hoops, in a push that will appeal to more households across the UK than ever before.

The idea focuses on the national obsession of eating Hula Hoops off your fingers mixed with the national obsession of getting out of things you don’t want to do. The first execution in the campaign features a comedic confrontation between a cashier and a bank robber.

The robber bursts in and tries his luck only to be met by a cashier with Hula Hoops on her fingers who delivers the line, “Sorry love. I’ve got my hands full”. From this point, the robber’s day takes a turn for the worse. The ad ends with the line “When it comes to the crunch…it has to be Hula Hoops”.

Credits

Chief creative officer: Jules Chalkley

Creative director: Jay Pond-Jones

Creatives: Pete Ioulianou, Ollie Agius

Account director: Katherine Watson

Agency producer: Catharine Griffiths

Director/Production company: Jim Gilchrist @ Outsider

Producer: Tex Travi

Editor: Ben Campbell @ Cut & Run

Sound design: Parv Thind @ Wave

DOP: Tim Maurice-Jones

Media planning/buying: Vizeum

VFX: MPC

VFX supervisor: Iain Murray

VFX producer: Louise Unwin

Grade/Colourist: Jean-Clement Soret @ MPC