Hula Hoops: advert-body-1 by bmb
- Location:
KP Snacks is supporting Hula Hoops with a new TV campaign created by BMB.
Backed by a £4.5 million marketing campaign, BMB’s step-changing work marks a new strategy for Hula Hoops, in a push that will appeal to more households across the UK than ever before.
The idea focuses on the national obsession of eating Hula Hoops off your fingers mixed with the national obsession of getting out of things you don’t want to do. The first execution in the campaign features a comedic confrontation between a cashier and a bank robber.
The robber bursts in and tries his luck only to be met by a cashier with Hula Hoops on her fingers who delivers the line, “Sorry love. I’ve got my hands full”. From this point, the robber’s day takes a turn for the worse. The ad ends with the line “When it comes to the crunch…it has to be Hula Hoops”.
Credits
Chief creative officer: Jules Chalkley
Creative director: Jay Pond-Jones
Creatives: Pete Ioulianou, Ollie Agius
Account director: Katherine Watson
Agency producer: Catharine Griffiths
Director/Production company: Jim Gilchrist @ Outsider
Producer: Tex Travi
Editor: Ben Campbell @ Cut & Run
Sound design: Parv Thind @ Wave
DOP: Tim Maurice-Jones
Media planning/buying: Vizeum
VFX: MPC
VFX supervisor: Iain Murray
VFX producer: Louise Unwin
Grade/Colourist: Jean-Clement Soret @ MPC