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Gymbox: Gymbox. Anything Goes by BMB

Agency: BMB
Client: Gymbox
Date: Apr 2021
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BMB has created a print campaign for Gymbox to relaunch the brand as an antidote to boring gyms. It will roll out across out-of-home sites and social media, to time with its reopening on 12 April.

Using Gymbox brand colours, the work juxtaposes work out activities with playful contrasting headlines.

In the first ads, a dancer is pictured in the corner of a boxing ring accompanied by the line: ‘Where ballerinas come to box’. Another shows a bodybuilder on a pole with the line “Where powerlifters come to pole dance'. The sign-off is the campaign theme: ‘Gymbox. Anything Goes.’


Advertiser/Brand Gymbox

Campaign Title Anything Goes. Gymbox

Creative Agency BMB

Chief Creative Officer Matt Lever

Head of Strategy Mel Arrow

Account Director Matt Bonny

Creatives Ben Lambert & Alex Mawby

Designer Sam Hamer

Project Manager Jade Wilkes