BMB has created a new advertising campaign for paint and wallpaper brand Farrow & Ball’s Modern Emulsion. ‘Relax, it’s Modern Emulsion’, as international, multi-media campaign hat heroes the stain resistance of Modern Emulsion and shows how Farrow & Ball paint is tough enough to meet the needs of life at home.
The work will run across video-on-demand, social media, digital out of home and print from 14 September for four months – in the UK, US and France.
Three commercials depict homeowners taking over-the-top measures to protect their newly painted walls from a range of guests, and their undue paranoia that their walls will be ruined by stains.
Brand Farrow & Ball
Campaign Modern Emulsion
Chief Creative Officer Matt Lever
Head of Strategy Mel Arrow
Senior Creatives Will Marsden & Jordan Down
Account Director Matt Bonny
Account Manager Liv Myers
Head of Design Dom Grant
Designer Sam Hamer
TV Producer Kate Banks
RELAX - PRODUCTION CREDITS
Director David Kerr
Production company producer Stephen Johnson
Production Company Hungry Man
Editors The Assembly Rooms
WIPE AWAY NEGATIVITY - PRODUCTION CREDITS
Typographer Alison Carmichael @ Jelly
Production Company Producer Matt Posner
Production Company CYLNDR