Farrow & Ball: Relax, It's Modern Emulsion by BMB

Agency: BMB
Date: Sep 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
28 votes

BMB has created a new advertising campaign for paint and wallpaper brand Farrow & Ball’s Modern Emulsion. ‘Relax, it’s Modern Emulsion’, as international, multi-media campaign hat heroes the stain resistance of Modern Emulsion and shows how Farrow & Ball paint is tough enough to meet the needs of life at home.

The work will run across video-on-demand, social media, digital out of home and print from 14 September for four months – in the UK, US and France.

Three commercials depict homeowners taking over-the-top measures to protect their newly painted walls from a range of guests, and their undue paranoia that their walls will be ruined by stains.

Credits

AGENCY CREDITS

Brand Farrow & Ball

Campaign Modern Emulsion

Agency BMB

Chief Creative Officer Matt Lever

Head of Strategy Mel Arrow

Senior Creatives Will Marsden & Jordan Down

Account Director Matt Bonny

Account Manager Liv Myers

Head of Design Dom Grant

Designer Sam Hamer

TV Producer Kate Banks

RELAX - PRODUCTION CREDITS

Director David Kerr

Production company producer Stephen Johnson

Production Company Hungry Man

Editors The Assembly Rooms

Post MPC

Sound Wave

WIPE AWAY NEGATIVITY - PRODUCTION CREDITS

Typographer Alison Carmichael @ Jelly

Production Company Producer Matt Posner

Production Company CYLNDR

Editors CYLNDR

Post CYLNDR

Sound CYLNDR

Introducing Bubl by VCCP

Added 21 September 2020
Overall Rating
5/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.