Blue Chip created the first holiday spot for Daisy, which taps into the basic human truth that recipes are a thread that connects family members across generations, especially at the holidays.
The spot, titled 'Dollops for Generations,' shows the emotional power of family heirloom recipes by following a fictional family that makes ‘Nana’s Orange Cranberry Cake’ recipe each holiday season beginning in the 70s through today. To make this work, we used the same actors and enlisted set designers from Marvel to date the kitchen appropriately.
The holiday spot will be supported with national print buys in Better Home & Gardens, Food Network and elsewhere, as well as significant support on Pinterest.
Doug Van Andel – ECD – Blue Chip Marketing
Joel Walker – GCD – Blue Chip Marketing
Jason Geis – GCD – Blue Chip Marketing
Kit Fries – ACD – Blue Chip Marketing
Amanda Clower – Sr. Art Director— Blue Chip Marketing
Kate Hearn – Business Leadership Director – Blue Chip Marketing
Steve Hund – Senior Business Leader – Blue Chip Marketing
Eden Shulruff – Project Manager – Blue Chip Marketing
Ellen Rudman – Vice President, Strategic Planning & Research – Blue Chip Marketing
Diane Chacharon – Executive Producer
Matt Smukler – Director – Community Films
Greg Allan – Creative Director – Sonixphere