Daisy Brand Sour Cream: Dollops for Generations by Blue Chip Marketing

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Blue Chip created the first holiday spot for Daisy, which taps into the basic human truth that recipes are a thread that connects family members across generations, especially at the holidays.

The spot, titled 'Dollops for Generations,' shows the emotional power of family heirloom recipes by following a fictional family that makes ‘Nana’s Orange Cranberry Cake’ recipe each holiday season beginning in the 70s through today. To make this work, we used the same actors and enlisted set designers from Marvel to date the kitchen appropriately.

The holiday spot will be supported with national print buys in Better Home & Gardens, Food Network and elsewhere, as well as significant support on Pinterest.

Credits

Doug Van Andel – ECD – Blue Chip Marketing

Joel Walker – GCD – Blue Chip Marketing

Jason Geis – GCD – Blue Chip Marketing

Kit Fries – ACD – Blue Chip Marketing

Amanda Clower – Sr. Art Director— Blue Chip Marketing

Kate Hearn – Business Leadership Director – Blue Chip Marketing

Steve Hund – Senior Business Leader – Blue Chip Marketing

Eden Shulruff – Project Manager – Blue Chip Marketing

Ellen Rudman – Vice President, Strategic Planning & Research – Blue Chip Marketing

Diane Chacharon – Executive Producer

Matt Smukler – Director – Community Films

Greg Allan – Creative Director – Sonixphere

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Added 17 December 2018
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