On-Cor Frozen Foods: True to Your Cor by Blue Chip Marketing

Date: Oct 2017
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Blue Chip Marketing has created new TV spots for On-Cor frozen entrées that ditch the traditional 'bite and smile' dinner commercial in favor of a more playful, realistic depiction of today's mealtime. Don't worry, the iconic On-Cor jingle still makes an appearance.

The commercials are running in major US markets as part of an overall brand refresh that Blue Chip led for On-Cor, which includes digital, social media, PR and print integration, as well as a package redesign.

Credits

Doug Van Andel – executive creative director – Blue Chip Marketing

Joel Walker – creative director – Blue Chip Marketing

Jason Geis – creative director – Blue Chip Marketing

Jimmy Sheehan – associate creative director – Blue Chip Marketing

Danny Goldin – copywriter – Blue Chip Marketing

Brittany Murawski – junior art director – Blue Chip Marketing

Diane Chacharon – executive producer – Blue Chip Marketing

Kara Finley – production business manager – Blue Chip Marketing

Jaimie Flagg – business leadership director – Blue Chip Marketing

Scott Bartosiewicz – business leadership supervisor – Blue Chip Marketing

Alexa Dorini – business leadership associate – Blue Chip Marketing

Clay Williams – director – Community Films

Carl Swan – executive producer – Community Films

Lizzie Schwartz – executive producer – Community Films

Carl Schumacker – editor – Optimus

Jon Desir – producer – Optimus

Marina Bacci – audio engineer – Optimus

Glen Noren – effects director/finishing – Optimus

Greg Allan – creative director – Sonixphere

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The Lost Ashes by TBWA\MCR

Added 19 September 2019
Agency: TBWA\MCR
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