Blippar, the augmented reality (AR) and computer vision technology company, has launched a partnership with Renault and media agency OMD to create an AR experience that will immerse potential buyers in the new Captur and drive awareness for the model. Through the partnership, Blippar and OMD have created an Augmented Reality Digital Placement (ARDP) for the Captur, which launched at the end of 2017, seamlessly integrating augmented reality into rich media advertising.
The parties involved have worked to create a detailed internal and external view of the car, which will be used to build an immersive 360 AR experience. This is the first time that both internal and external 360 has been used in an augmented reality campaign, which enables users to get a full immersive experience of the Renault Captur. Users can demo the key features of the new model by clicking on hotspots in the experience.