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WATCH ON DEMAND FROM 25 Jan 2021
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Cadbury's: Heroes Christmas Advent–ure by Blippar & Design Bridge

Client: Cadbury's
Date: Dec 2017
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Blippar, the augmented reality (AR) and computer vision company, has launched an immersive experience for Cadbury’s customers through an AR-enabled advent calendar. Alongside the usual Cadbury Heroes chocolate bars, the calendar will encourage chocolate-lovers to share festive fun and laughter this Christmas by enabling customers to access an immersive AR winter wonderland and a new festive-themed selfie filter every day of advent. These experiences will be available directly through the Blippar app.

Blippar collaborated with brand design agency Design Bridge, who designed the 'Heroes Christmas Advent-ure' advent calendar and selfie filters. The calendar casts the seven Heroes bars as Santa’s little helpers on a snow-covered rooftop, lit with glowing Christmas lights. The traditional Cadbury Heroes circle asset has also been transformed into a wintry full moon, complete with Santa’s sleigh flying across it in the distance.

When customers activate the AR winter wonderland experience by scanning their calendar in the Blippar app, the calendar’s graphics come ‘alive’ and unlock a different selfie filter each day. As the campaign video 'A very Merry #Cadvent' shows, customers can play around with the filters before sharing selfie photos or videos on social media using the hashtag #Cadvent.

Credits

Marie-Claire Lindsay – Project Manager – Blippar

Sam Hassen – Technical Artist – Blippar

Oliver Gili – QA – Blippar

Luke Zaki – Senior Brand Partner – Blippar

David Annetts – Creative Director – Design Bridge

Ed Mitchell – Director of Realisation – Design Bridge

John Sherwood – Design Director – Design Bridge

Rebecca Yorke – Client Director – Design Bridge

Daniel Norris – Lead Designer – Design Bridge

Jim Hare – Senior Digital Designer – Design Bridge

Matt Brown – Senior Creative Visualiser – Design Bridge

Fahud Ahmed – Realisation Designer – Design Bridge