Blippar, the augmented reality (AR) and computer vision company, has launched an immersive experience for Cadbury’s customers through an AR-enabled advent calendar. Alongside the usual Cadbury Heroes chocolate bars, the calendar will encourage chocolate-lovers to share festive fun and laughter this Christmas by enabling customers to access an immersive AR winter wonderland and a new festive-themed selfie filter every day of advent. These experiences will be available directly through the Blippar app.
Blippar collaborated with brand design agency Design Bridge, who designed the 'Heroes Christmas Advent-ure' advent calendar and selfie filters. The calendar casts the seven Heroes bars as Santa’s little helpers on a snow-covered rooftop, lit with glowing Christmas lights. The traditional Cadbury Heroes circle asset has also been transformed into a wintry full moon, complete with Santa’s sleigh flying across it in the distance.
When customers activate the AR winter wonderland experience by scanning their calendar in the Blippar app, the calendar’s graphics come ‘alive’ and unlock a different selfie filter each day. As the campaign video 'A very Merry #Cadvent' shows, customers can play around with the filters before sharing selfie photos or videos on social media using the hashtag #Cadvent.
Marie-Claire Lindsay – Project Manager – Blippar
Sam Hassen – Technical Artist – Blippar
Oliver Gili – QA – Blippar
Luke Zaki – Senior Brand Partner – Blippar
David Annetts – Creative Director – Design Bridge
Ed Mitchell – Director of Realisation – Design Bridge
John Sherwood – Design Director – Design Bridge
Rebecca Yorke – Client Director – Design Bridge
Daniel Norris – Lead Designer – Design Bridge
Jim Hare – Senior Digital Designer – Design Bridge
Matt Brown – Senior Creative Visualiser – Design Bridge
Fahud Ahmed – Realisation Designer – Design Bridge