Clarks: advert-top-1 by BlindPig & Absolute Post
- Location:
Clarks has launched a new campaign that shakes up perceptions of the brand as it debuts the radical redesign of its flagship shoe, Nature. The updated design gives the 30-year-old model a new lease of life whilst retaining the same craftsmanship of the much-loved original.
Creatively executed by animation and production studio, BlindPig, sister company of Absolute Post, the film follows the journey of the shoe’s transformation, revealing the time-honed process unique to the shoe manufacturer, as well as its pioneering use of cutting-edge technologies. Using a unique blend of animation and live action, the action-packed film follows the Nature IV shoe on a step-by-step journey through its redesign and rebirth.
Credits
Director: Ric Comline
Producer: Kirsty Murray
Live action DOP: Gareth Ward
3D artists: James Coore, Matt Burn, Christina Castelo Branco, Stephen (Huggy) Henry, Aaron Masih, Dan Baiton, Jesse Baber
2D artists: Owen Saward, Chris Tobin
C4D artists: Ric Comline, Tom Cardo-Moreno, Christine Peters
Sound design and music: Joe Worters
