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Good Shepherd Ministries: #FastTurkey by Blackjet

Agency: Blackjet
Date: Oct 2016
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Ahead of Canada's Thanksgiving on Oct. 10, Toronto-based creative shop Blackjet is helping charity Good Shepherd feed the city's homeless by encouraging people to skip out on buying lunch on Oct. 7 and donate the money instead. Called the #FastTurkey Challenge, the social media-driven campaign is asking people to share their support on social media and challenge their friends to take part in the fast as well. In three short videos, growling stomachs are shown forgoing their lunch to support the cause.

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