Black Cat Friday

Date: Dec 2019
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The retail frenzy of Black Friday has come and gone, but Black Cat Friday is still going, on a mission to save the darkest of kittens.

BlackCatFriday.shop was launched by two cat lovers – Dominic Al-Samarraie, a group creative director, and Christina Pitsinos, an associate creative director, both at Wunderman Thompson New York – as a side project, pro bono effort to help animals in need.

It’s a simple site that routes people to Amazon through Amazon Smile (Amazon’s donation program) and donates a percentage of purchases to help black cats in need. The site states that black cats take longer to adopt and have higher euthanasia rates than other cats in shelters.

The site features a video introducing Black Cat Friday as well as facts and information about black cat adoption issues. When consumers click the ‘Shop on Amazon’ button, they’re redirected to a specific Amazon Smile link, which means Brooklyn Animal Action get a percentage of the purchase price of every item bought through that page.

Brooklyn Animal Action is an all-volunteer organization dedicated to saving and housing all cats in need, but have a particular program called Little Panthers dedicated to helping black cats.

Credits

Dominic Al-Samarraie

Christina Pitsinos

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