Creative agency BJL has unveiled a campaign for Santander Cycles, celebrating the tenth anniversary of Transport for London’s (TfL) cycle hire scheme and highlighting the benefits of cycling in the capital.
After months of lockdown, Londoners have been keen to get out and rediscover the city once more. And as more people turn to cycling as a way to stay healthy and protect their local environment, the new campaign couldn’t be more timely.
The campaign features recreations of 10 different locations across London, from well-trodden spots like Spitalfields Market to hidden gems like St Dunstan’s, all built using papercraft to create a colourful representation of the much-loved city.
The campaign is running across digital, social and out of home, with dynamic displays that use media triggers such as time of day and day of week to deliver contextualised messages.