Marshall began back in the 60s by helping musicians find their sound. This heritage and a world-renowned reputation for creativity is the focus of their new brand positioning. The new direction created in partnership with BJL puts artists of all types centre stage, allowing them to express their unique sound in their own way. This authenticity is key in being able to relate to all music makers, driven by their passion for creativity.
Marshall’s Marketing Director Alex Coombes commented: “From the initial pitch we felt BJL understood our business, brand and objectives. They’ve created an identity that links back to our proud history, but has the distinct contemporary edge we were looking for.”
BJL’s Managing Director, Paul Bentley added: We’re always at our best working with brands that stand for something and have a point of view, so it’s been so rewarding to help such an influential, iconic brand rediscover and redefine their voice. We hope to help the brand stay relevant in this ever-changing world, so that it means as much to a 20 year old up and coming artist, as it does to those who have grown up with Marshall.