Bite The Ballot: advert-top-1 by Bite The Ballot

Dating app Tinder has partnered with Bite the Ballot to take advantage of the ongoing “political discourse” on the platform and encourage young people to vote in the forthcoming EU referendum.

The party-neutral organisation, which looks to inspire youths to “evolve UK democracy”, has employed the Tinder push as part of a wider campaign aiming to make history by getting 500,000 people registered to vote in the space of a week.

‘Swipe the Vote’ has taken inspiration from Tinder’s well known ‘swiping’ feature, which allows users to indicate whether they fancy a potential date by swiping right (yes) or left (no).

However, rather than letting singletons rate their peers, Bite the Ballot’s initiative will instead present a series of statements prompting users to think about how much they know about the EU and the facts surrounding the referendum from supporters and opponents.

The quiz will let users swipe right to answer ‘fact’ while left will mean ‘fiction’. The images used will give them the opportunity to learn more about the key issues and will link directly through to page where they can sign up for their polling card.