OnePlus: Never Settle Stories by Bindery

Mobile tech company OnePlus is known for challenging the status quo by constantly reimagining how a phone should be designed, powered and priced. It’s also a brand that is passionate about creating technology that powers the hustle, inspired by its community of bold challengers who are not afraid to forge their own path.

In a new global social and digital campaign created by NYC-based Bindery, OnePlus is showcasing the talents of real people who embody the “heart and hustle” ethos of the brand.

Titled 'Never Settle Stories,' the film series features five passionate individuals – a musician (Reggie), artist (Phoebe), racer (Cari Lee), roper (Derek) and skater (Pepe) – who live and breathe the hustle and take pride in not conforming to the status quo. Their message is simple: The best way to honor your passion is to never stop pursuing it.

Directed by Eric Ryan Anderson, elements of the campaign include an Anthem video along with individual films that will be featured globally on OnePlus’ social channels.