Fiverr has unveiled a new global ad campaign that tells the story from the perspective of 3 very different businesses (an antique furniture shop, a hydroponic farm, and a pizzeria), putting the spotlight on small business owners.
It provides a view into the challenges they faced because of the pandemic, and the changes they have had to make in order to adapt to a more digital world.
In addition to the campaign, Fiverr will be rolling out an evolution of its brand identity, which has been developed by UK agency Koto. While this evolution holds onto the essence of the original Fiverr brand, it is also visually emblematic of how the company has matured throughout the years. It includes a new logo, a broadened color palette, bold two typeface typographic system and bespoke word marque.