Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
7 Apr 10:00 BST / 05:00 EST

Delivery Service JustEat's UK CMO Matt Bushby on feeding the nation

FEATURING

Speakers to be announced

Billie: Project Body Hair

Client: Billie
Date: Dec 2018
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Billie was the first women's razor brand to acknowledge that body hair exists with its viral campaign, Project Body Hair, which has over 22m views and has ignited an industry-wide trend.

Now, Billie is taking over one of New York's most popular subway stops, Williamsburg’s Bedford station, starting 10 December.

Billie's first out-of-home campaign continues their mission of upending traditional portrayals of women and squashing industry cliches by showing body hair, reinforcing that how and when you shave is up to you, and proudly showcases "the underrated toe shave."

Whereas traditional women's razor brands have historically only shown women shaving their "already shaved" legs and armpits, Billie will be the first in the category to not only show body hair but also the toe shave in an OOH campaign.

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StayHome by Crocs

Added 06 April 2020
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