Date: Jun 2020
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A cycling industry cohort have teamed up to inspire a new generation of bike lovers, through a brand-neutral #BikeIsBest campaign - billed as the 'most extensive coordinated promotional campaign for cycling since the 1970s.'

With two-thirds of all journeys made under five miles, the cycling industry is on a mission to encourage more people to consider biking that distance, rather than jumping in the car or on public transport.

#BikeIsBest seizes this unique lockdown side-effect, with more people pursuing active travel, to set about long-term change in the hope of contributing towards cleaner air and gridlock-free cities.

Bringing together the collective force of bike brands, retailers, organisations and influencers, #BikeIsBest is designed around the simple message - 'you don't have to be a cyclist to ride a bike' - in order to attract a new demographic of non-cyclists.

Beyond the brand filmed created by Human, the 'brand-neutral' campaign includes a new microsite which has been created to educate new riders on the benefits of cycling. It also includes a pledge system that encourages non-riders to mark their commitment to cycling over other forms of transport.

Those cycle brands, retailers and organisers involved in the campaign include Beeline, Beryl, Bikester, Bikmo Insurance, Brompton Bicycle, Buzzbike, Cairn E-Adventure Bikes, Cannondale, Canyon, Chain Reaction Cycles, Cyclescheme, FreeFlow Technologies, Frog Bikes, Giant Bicycles, Havebike, Her Spirit, Hiplok, Hope Tech, HotChillee, Human Race Events, Hunt Bike Wheels, Islabikes, Komoot, Le Col, Let's Go Tees Valley, Lezyne, Mango, Muc-Off, Northern Consultancy Co Ltd, ProViz, Pure Electric, Schwalbe, See.Sense, Specialized, Strava Metro, The Bicycle Society, The Bike Club, USE, Wahoo, Wiggle and Yellow Jersey Insurance.