‘First Day Feels’ highlights the butterflies kids get building up to that first day of school. The concept of the campaign by Big Spaceship banks on the fact that everyone’s had those feelings, adults included – whether starting a new career or moving to a new place. Big Spaceship brought it to life with content geared to illustrate the first day feels, with Converse there every step of the way.
The campaign features 32 reaction gifs that are meant to be shared. The gifs express the wide range of emotions that come with the first day of school. Gifs have become a huge form of self-expression for teens. So for that first day back to school where emotions are high Converse felt it was important to create a new visual language that teens can use.
Agency: Big Spaceship