Hulu: Better Ruins Everything by Big Family Table

Client: Hulu
Date: Sep 2018
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On the heels of winning four 2018 Creative Arts Emmys, Hulu is taking its advertising to the next level. The streaming company’s ‘Better Ruins Everything’ brand campaign, stars many of today’s biggest names in TV and sports, all warning viewers not to get Hulu.

The warning by these stars sounds first like a public service announcement, one that has dire consequences. The warning is that if you watch TV on Hulu, or fly first class or add bacon to your favorite burger – there’s no going back to the old way of doing things.

The talent featured in the launch spot represents Hulu’s diverse offering of hit TV series and films, Hulu Originals and live sports including real-life couple Sofia Vergara (Modern Family) and Joe Manganiello (Justice League), sports superstars James Harden (Houston Rockets) and Jared Goff (LA Rams), Emmy Award winner Samira Wiley (The Handmaid’s Tale), Sarah Silverman (Hulu’s I Love You, America), Ramy Youssef (of the upcoming Hulu Original Ramy) and Miles Brown (Black-ish).

Credits

Client: Hulu

Agency: Big Family Table

Director/Live Action Production Company: Matt Aselton/Arts & Sciences

BFT Credits and Titles:

Managing Director Troy Kelley

Executive Creative Director Guto Araki

Group Strategy Director Will Burroughs

Executive Integrated Producer Mary Ellen Duggan

Creative Director Eric Manchester

Creative Director Neal Desai

Sr Art Director Max Pollak

Sr Copywriter Carly Blitz

Designer Akilah Passmore

Account Director Hamid Saify

Account Supervisor Kristin Paul

Account Executive Demi Triesman

Account Coordinator Betsy Roberts

Senior Strategist Lani Dourado

Senior Digital Producer Nyaze Vincent

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