On the heels of winning four 2018 Creative Arts Emmys, Hulu is taking its advertising to the next level. The streaming company’s ‘Better Ruins Everything’ brand campaign, stars many of today’s biggest names in TV and sports, all warning viewers not to get Hulu.
The warning by these stars sounds first like a public service announcement, one that has dire consequences. The warning is that if you watch TV on Hulu, or fly first class or add bacon to your favorite burger – there’s no going back to the old way of doing things.
The talent featured in the launch spot represents Hulu’s diverse offering of hit TV series and films, Hulu Originals and live sports including real-life couple Sofia Vergara (Modern Family) and Joe Manganiello (Justice League), sports superstars James Harden (Houston Rockets) and Jared Goff (LA Rams), Emmy Award winner Samira Wiley (The Handmaid’s Tale), Sarah Silverman (Hulu’s I Love You, America), Ramy Youssef (of the upcoming Hulu Original Ramy) and Miles Brown (Black-ish).
Agency: Big Family Table
Director/Live Action Production Company: Matt Aselton/Arts & Sciences
BFT Credits and Titles:
Managing Director Troy Kelley
Executive Creative Director Guto Araki
Group Strategy Director Will Burroughs
Executive Integrated Producer Mary Ellen Duggan
Creative Director Eric Manchester
Creative Director Neal Desai
Sr Art Director Max Pollak
Sr Copywriter Carly Blitz
Designer Akilah Passmore
Account Director Hamid Saify
Account Supervisor Kristin Paul
Account Executive Demi Triesman
Account Coordinator Betsy Roberts
Senior Strategist Lani Dourado
Senior Digital Producer Nyaze Vincent