Bank's Beer: advert-body-1 by Big Al’s Creative Emporium

Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14 – because it’s darts night.

The mischievous ad is part of the brewery’s Tells It Like It Is campaign. It combines real graffiti from independent artist Graffoflarge with the brewery’s social platforms to create a witty social commentary in line with the brand’s West Midland roots.

Devised by Big Al’s Creative Emporium, the campaign is a daring attempt to increase the popularity of Banks’s Amber Ale and reassert a cultural identity for the traditional pint.