The Butterfinger brand has launched the national 'Better Butterfinger' campaign, revealing a new TV spot, Butterfinger website and social creative across multiple digital platforms. The campaign supports the new and improved Butterfinger recipe – now with more crispety, crunchety, peanut buttery goodness.
It is the first piece of creative under new leadership with Ferrara Candy Company.
The Butterfinger TV spot will be featured across multiple cable and network channels and programming. It highlights the tastier experience of Butterfinger, and introduces an irreverent character in the Butterfinger alien, a fun and entertaining way to embody the personality of the brand. The spot also features an evolution of the brand’s historic tagline – “nobody lays a finger on my better Butterfinger” – as a way to remind fans of the irresistibility of the one-of-a-kind bar.
Butterfinger is part of the portfolio of brands by Ferrero. The better Butterfinger is available now at retailers across the country.