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Agency: BETC Paris
Client: Peugeot
Date: May 2016
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For those of you who always wondered where Novak Djokovic got his passion for tennis from, Peugeot now has the answer.

To launch the 2016 French Open tournament, Peugeot brings out a surprising film revealing the story behind Djokovic’s vocation.

And of course, it’s a story of sensations, featuring the new Peugeot 308GTi.


Creative Director: Remi Babinet, Vincent Behaeghel

Creative: Vincent Behaeghel, Patrice Dumas

Additional Credits: Agency Management: Henri Tripard, Julien Grimaldi, Thomas Boutte, Marina Sokolowsky

TV Producer: Thibault Balcque-Belair

Production Company: Standard

Sound Production: Capitaine Plouf

Director: Romain Levy