Petit Bateau is back with a new global outdoor and print campaign that once again celebrates children and their endless creativity. The campaign created by BETC Paris consists of 8 colourful images of kids wearing homemade masks, straight out of their imagination.
The visuals pay homage to what has always made the brand’s success: the quality of its products, combined with a strong knowledge and affection for children and their personality traits; their creativity, their free spirit and their energy.
Each print has a Petit Bateau clothing tag with the signature launched in November, “For Serious Kids”, complete with funny little pictograms.
The campaign was shot by photographer duo Réné and Radka.
Creative Director: Remi Babinet, Jasmie Loignon
Art Director: Damien Bellon
Assistant Art Director: Albert Yvert
Copywriter: Damien Bellon, Gabrielle Attia
Photographer: Rene and Radka
Additional Credits: Production: Brachfeld
Art Buying: Victoria Vingtdeux