Petit Bateau: For Serious Kids by BETC Paris

Agency: BETC Paris
Date: Mar 2016
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Petit Bateau is back with a new global outdoor and print campaign that once again celebrates children and their endless creativity. The campaign created by BETC Paris consists of 8 colourful images of kids wearing homemade masks, straight out of their imagination.

The visuals pay homage to what has always made the brand’s success: the quality of its products, combined with a strong knowledge and affection for children and their personality traits; their creativity, their free spirit and their energy.

Each print has a Petit Bateau clothing tag with the signature launched in November, “For Serious Kids”, complete with funny little pictograms.

The campaign was shot by photographer duo Réné and Radka.

Credits

Creative Director: Remi Babinet, Jasmie Loignon

Art Director: Damien Bellon

Assistant Art Director: Albert Yvert

Copywriter: Damien Bellon, Gabrielle Attia

Photographer: Rene and Radka

Additional Credits: Production: Brachfeld

Art Buying: Victoria Vingtdeux