McDonald's: advert-body-2 by BETC Paris

A year after the launch of the McFirst menu, McDonald’s turned to itsagency BETC to develop a new campaign to promote the humbly priced menu.

The McFirst menu doesn’t just taste great, but also comes at the affordableprice of 4.95 euros for a burger, fries and a drink.

A clever choice obviously, and one that guarantees the intelligence ofwhoever orders it.

So, it shouldn’t come as a surprise when the film’s main character abruptlygets called in for advice on quite a serious matter…

Helmi, a young director behind music videos for among others Brodinski andTiga, directed the film that was produced through Insurrection.