Agency: BETC Paris
Date: Jun 2018
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Not another World Cup campaign: Magasins généraux by BETC reflects on football and contemporary culture to kick-off cultural programming.

● Championing emerging and established artistic talent from Petra Cortright to Juergen Teller, exploring football as a social phenomenon

● Entire exhibit spreads over 3000 sqm², including fully functioning football pitch and

curated programme of events

● Inaugural exhibition marks the first season of the Magasins généraux as a cultural destination for Greater Paris

​Magasins généraux presents Par amour du jeu 1998-2018, a groundbreaking multimedia exhibition in which football meets contemporary art from 9 June to 5 August 2018. The celebration also coincides with the twentieth anniversary of France’s victory at the 1998 FIFA World Cup, and the 2018 tournament in Russia.

Credits

Par amour du jeu 1998-2018 — Exhibition and performances

Curators : Anna Labouze & Keimis Henni Soufiane Ababri – Bianca Argimon – Neïl Beloufa – Mohamed Bourouissa – Cédric Brandilly – Guillaume Bresson – Hazel Brill – Antoine Carbonne – Petra Cortright – Ben Elliot – Dario Escobar – Pierre Gaignard – Louis Granet – Fabrice Gygi – Taro Izumi – Julie Joubert – Aurore Le Duc – Claude Lévêque – Sarah Lucas – Rayane M’Cirdi – Boris Mikhailov – Gareth Nyandoro – Melik Ohanian – PAÏEN (Lia Pradal et Camille Tallent) – Stéphane Pencréac’h – Alexandre Périgot – Nelson Pernisco – Pierre et Gilles – Hervé Priou – Robin Rhode – Amélie Scotta – Juergen Teller – Romain Vicari – Kehinde Wiley – Hank Willis Thomas

Simulation — Screenings and performances

Guest Curators: Claudia Buizza, Pietro Della Giustina et Jacques Heinrich Toussaint Haig Aivazian – Yuri Ancarani – Gustavo Artigas – Fikret Atay – Peter Bogers – Roderick Buchanan – Miguel Caldéron – Paolo Canevari – Marie Denis – Daniel Escamilla – Mounir Fatmi – Massimo Furlan – Maider López – Nøne Futbol Club – Gabriele Rendina Cattani – Anri Sala – Azzedine Saleck & Brian Close – Ghislave Sosnowski – Michael Staab – Grazia Toderi – Anna-Lena Tsutsui – Franz Wanner