To promote the Rio Olympics and its partnership with the CNOSF (French National Olympic and Sports Committee), Lacoste launches a music video Support with style, created by BETC and BETC POP.
The clip is launched 100 days before the start of the Games and is an energetic showcase of the spirit, style and elegance of Lacoste.
The film, directed and choreographed by I could never be a dancer, puts the fans on the front scene, following a troupe of passionate supporters on a ride through Paris.
Creative Director: Antoine Choque
Art Director: Pascal Montcapjuzan
Copywriter: Valentine Gilbert, Romain Pergeaux
Additional Credits: Music Creation Director: Christophe Caurret
Ad Assistant: Ulysse Tanguy
Traffic: Kemi Zinsou
TV Producer: Laure Denizot
Production Company: Psycho
Sound Production: Gum
Director: I could never be a dancer