The Drum Awards Festival - Content

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Agency: BETC Paris
Date: Apr 2016
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To promote the Rio Olympics and its partnership with the CNOSF (French National Olympic and Sports Committee), Lacoste launches a music video Support with style, created by BETC and BETC POP.

The clip is launched 100 days before the start of the Games and is an energetic showcase of the spirit, style and elegance of Lacoste.

The film, directed and choreographed by I could never be a dancer, puts the fans on the front scene, following a troupe of passionate supporters on a ride through Paris.


Creative Director: Antoine Choque

Art Director: Pascal Montcapjuzan

Copywriter: Valentine Gilbert, Romain Pergeaux

Additional Credits: Music Creation Director: Christophe Caurret

Ad Assistant: Ulysse Tanguy

Traffic: Kemi Zinsou

TV Producer: Laure Denizot

Production Company: Psycho

Sound Production: Gum

Director: I could never be a dancer