The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: BETC Paris
Client: Ibis
Date: Apr 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
3 votes

Hello.

Hello to those who say hello rather than goodbye,

Those who keep an open mind and trust what their eyes might find.

Hello to those who love an unexpected encounter,

Those who see nothing strange in being a stranger.

Hello to you, to her, to him, who love when life and fun just happen and always keep their heart and their eyes wide open.

ibis: We Are Open

This is the script narrated by up-and-coming London-based rapper, Kodjey Radical, which accompanies Ibis’ new global advertising campaign.

Ibis and BETC Paris have created a new global campaign which celebrates the ibis values, all underlined by the new signature 'We Are Open' message. Created with Danish filmmaker Lasse Martinussen, the advert has the feel of a music video, composed and interpreted by contemporary artist and rapper, Kodjey Radical.

The creative brings together the three brand passions evident in the ibis family, which includes Ibis, Ibis Styles and Ibis budget. Music, creative design and street culture are brought together into one positive, full of pride TV campaign, embodying Ibis’ carefree and open state of mind and bringing to life the brand’s vibrancy, creativity and fun.

Credits

Agency: BETC Paris

Brand: Ibis