Human Rights Watch: #ProtectSchools by BETC Paris
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International non-governmental organization Human Rights Watch makes the commitment to strengthen the protection of schools.
The organisation and its ad agency, BETC Paris, want to raise awareness on the Safe Schools Declaration, an inter-governmental political commitment that was opened for endorsement by countries at an international conference held in Oslo, Norway, on 28 May 2015.
Released ahead of the Universal Children’s Day, this film, directed by Reynald Gresset, shows the life of a schoolgirl while her school is being occupied by soldiers. The little girl navigates between the military men and struggles to find a place where she can be safe. The tense mood of the operation depicts the fear that endangered children can feel.
Credits
Creative director: Christophe Clapier
Art director: Antonie Montes
Copywriter: Alban Gallee, Charles Pivot
TV producer: Isabelle Menard
TV production assistant: Malika Hamladji
Production company: La Pac (Delphine Guerin, Jerome Denis)
Sound production company: Schmooze (Gregoire Galian, Matthieu Sibony)
Director: Reynald Gresset
