The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion, the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints.
The posters, that were revisited by BETC Paris, were then used to decorate and brighten up the February-grey streets of Paris in a guerilla style outdoor campaign.
CLIENT MANAGEMENT David Chazet, Jordi Guitart,
Anne-Laure Gautier-Falret, Lorry Toulet
AGENCY MANAGEMENT Dominique Vérot, Anne-Laure Brunner, Mirella Ghil, Adèle Hrabina
EXECUTIVE CREATIVE DIRECTOR Antoinette Beatson
ART DIRECTOR Julien Schmitt
ASSISTANT ART DIRECTOR Naiqin Ye
COPYWRITER Alexander Choat
PLANNING STRATÉGIQUE Alexandre Ben-Soussan