Danone: Danone 100 posters by BETC Paris

Agency: BETC Paris
Client: Danone
Date: Feb 2019
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The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion, the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints.

The posters, that were revisited by BETC Paris, were then used to decorate and brighten up the February-grey streets of Paris in a guerilla style outdoor campaign.

Credits

CLIENT DANONE

CLIENT MANAGEMENT David Chazet, Jordi Guitart,

Anne-Laure Gautier-Falret, Lorry Toulet

AGENCY BETC

AGENCY MANAGEMENT Dominique Vérot, Anne-Laure Brunner, Mirella Ghil, Adèle Hrabina

EXECUTIVE CREATIVE DIRECTOR Antoinette Beatson

ART DIRECTOR Julien Schmitt

ASSISTANT ART DIRECTOR Naiqin Ye

COPYWRITER Alexander Choat

PLANNING STRATÉGIQUE Alexandre Ben-Soussan

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