Canal+: advert-body-2 by BETC Paris
- Location:
Versailles, the TV show (produced by French pay TV Canal+, starring George Blagden and shot in English) centered about the life of King Louis the 14th of France, made headlines last year when it premiered around the world (BBC 2, Ovation …).
For the launch of season 2, Canal + and its advertising agency, BETC Paris, created Versailles for Kids, a collection of toys and a mobile app meant to keep children from viewing explicit content. Each game is conceived to be played during 52 minutes, the run time of an episode of Versailles.
Credits
Executive creative director: Stephane Xiberras
Creative director: Benjamin Le Breton, Arnaud Assouline
Copywriter: Remi Campet
Ad assistant: Jessy Kikabou
Strategic planning: Guillaume Martin, Julien Leveque
Traffic: Elodie Diana
Production: Kiblind Agency (Toys Production)
Producer: Jean-Luc Chirio
Art buying: Marion Brieux
Digital production (app) development: Lumini
BETC lead producer: Bao Tu-Ngoc
BETC producer: Josselin Bondoin