Agency: BETC Paris
Client: Canal+
Date: Apr 2017
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Versailles, the TV show (produced by French pay TV Canal+, starring George Blagden and shot in English) centered about the life of King Louis the 14th of France, made headlines last year when it premiered around the world (BBC 2, Ovation …).

For the launch of season 2, Canal + and its advertising agency, BETC Paris, created Versailles for Kids, a collection of toys and a mobile app meant to keep children from viewing explicit content. Each game is conceived to be played during 52 minutes, the run time of an episode of Versailles.

Credits

Executive creative director: Stephane Xiberras

Creative director: Benjamin Le Breton, Arnaud Assouline

Copywriter: Remi Campet

Ad assistant: Jessy Kikabou

Strategic planning: Guillaume Martin, Julien Leveque

Traffic: Elodie Diana

Production: Kiblind Agency (Toys Production)

Producer: Jean-Luc Chirio

Art buying: Marion Brieux

Digital production (app) development: Lumini

BETC lead producer: Bao Tu-Ngoc

BETC producer: Josselin Bondoin