Agency: BETC Paris
Client: Canal+
Date: Mar 2016
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CANAL+ is known as the number one movie channel in France and has a long tradition of backing moviemakers. The broadcaster prides itself on supporting all types of genres and is a regular sponsor of various cinema festivals over the course of the year.

The idea of this print campaign, created by BETC Paris and launched in specialised cinema press, was to use the form of a script to show just how difficult it actually is to make a good film!

Different trades representative of the industry are illustrated through funny short stories, highlighting classic movie making fails – because there is a story behind every story.


Executive Creative Director: Stephane Xiberras

Creative Director: Olivier Apers

Art Director: Sophian Bouadjera

Copywriter: Lucas Bouneou

Additional Credits: Agency Management: Guillaume Espinet, Elsa Magadoux

Client Management: Guillaume Boutin, Audrey Brugere, Jordane De Villaret, Coline Andre

Strategic Planning: Fabien Le-Roux, Sarah Lemarie

Photography: Ben Stockley

Art Buyer: Stephanie Giordano

Production: Rita