The Drum Awards Festival - Extended Deadline

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Agency: BETC Paris
Client: Canal+
Date: Jun 2016
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Canal+ and BETC have unveiled a new campaign to promote the broadcaster’s subscribers’ loyalty programme: Canal+Front Row. The programme offers subscribers a privileged spot at the heart of entertainment.

As we discover in this film, having the best seat changes everything…

We follow a group of astronauts, about to take their first steps on a new habitable planet. But wait, what’s that crackling sound under the moonboot?

The film shows the benefits offered to Canal+Front Row subscribers. With VIP seats for the biggest sports games, backstage access to TV-shows and invitations to shootings of the CANAL+ series, Canal+Front Row extends the TV experience beyond the screen to let subscribers live and share special moments.

The film is broadcast on French TV from 13 of July, and also on Canal+ social media, as well as sent out directly to all subscribers.

Credits

Executive Creative Director: Stéphane Xiberras

Creative Directors: Christophe Clapier, Jean-christophe Royer

Copywriters: Alban Gallée, Charles Pivot

Production Company: Rita

Producers: Michel Teicher, Yannis Cullaz, Clément Massu

Sound Production: The Producer

Sound producer: Xavier Gens