Canal+: advert-body-1 by BETC Paris
- Location:
Every soccer nation has its own« Clasico - whether its Real Madrid vs Barcelona, or Manchester United vs Liverpool.
In France, the most epic game is the one between Olympique de Marseille (OM) and Paris Saint Germain, this year on the 7 February. For over 20 years now, Canal+ has exclusive rights on the live broadcast.
To promote the broadcast of the cult game, Canal + and its agency BETC created a campaign showing a die-hard dedicated OM-fan. However, his job makes it impossible for him to watch a single game. Until one day…
The ad will be broadcast online, and on French TV.It is followed by a social media competition where the winners will be those with the best Clasico knowledge.
Credits
Executive Creative Director: Stéphane Xiberras (no LinkedIn)
TV Producer: David Green, David Brakha
Production House: Control Films
Sound Production: Lgm
Director: Edouard Deluc
