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Yves Saint Laurent Beauté launches new male fragrance, La Nuit De L’Homme Eau Electrique, with a commercial created by BETC Luxe & BETC Pop.

The film shot by famed music video director Colin Tilley and featuring fascinating models Jacquelyn Jablonski and Vinnie Woolston is a collection of six adventures (The Entrance, The Concert, The Pool, The Mirror, The Lift, The Rooftop) showing how the night never ends.


Creative director: Jasmine Loignon

Art director: Mathilde Fallot

Copywriter: Gullit Baku

Managing director: Brune Buonomano

Account manager: Imane Touati

Traffic: Marine Point

TV production: BETC Pop

Vice president, head of BETC TV production and head of BETC Pop: Christophe Caurret

Music art director: Thibault Blacque-Belair

Production company: Phantasm

Sound production company: GUM – Green United Music, Ghost City by Thomas Azier

Director: Colin Tillley