Yves Saint Laurent Beauté launches new male fragrance, La Nuit De L’Homme Eau Electrique, with a commercial created by BETC Luxe & BETC Pop.
The film shot by famed music video director Colin Tilley and featuring fascinating models Jacquelyn Jablonski and Vinnie Woolston is a collection of six adventures (The Entrance, The Concert, The Pool, The Mirror, The Lift, The Rooftop) showing how the night never ends.
Creative director: Jasmine Loignon
Art director: Mathilde Fallot
Copywriter: Gullit Baku
Managing director: Brune Buonomano
Account manager: Imane Touati
Traffic: Marine Point
TV production: BETC Pop
Vice president, head of BETC TV production and head of BETC Pop: Christophe Caurret
Music art director: Thibault Blacque-Belair
Production company: Phantasm
Sound production company: GUM – Green United Music, Ghost City by Thomas Azier
Director: Colin Tillley