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YSL: L’Homme by BETC Luxe

Agency: BETC Luxe
Client: YSL
Date: Feb 2016
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BETCParis continues the collaboration with Yves Saint Laurent Beauté, following the release of Black Opium Nuit Blanche earlier this month.

BETCPOP and BETC Luxe are launching a global campaign for the men’s fragrance L’Homme, featuring YSL Beauté muse Vinnie Woolston.

The American director Colin Tilley, famous for his music videos for among others Kendrick Lamar, Justin Timberlake, Usher and Nicki Minaj, directed the film.


Creative Director: Jasmine Loignon

Art Director: Vianney d’Henripret

Additional Credits: TV Production: Fabrice Brovelli, Bao Tu Ngoc, Thibault Blacque


Music: Christophe Caurret

Production House: Phantasm

Sound Production: GUM – Green United Music

Director: Collin Tilley

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