Beefeater has launched a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of 'urban explorers' by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, energetic, yet harmonious contrasts that define the Beefeater London Gin experience.
The campaign launches this week and will run globally in around 25 markets over the next 12 months. It combines TV, cinema, OOH, DOOH, digital display, online video, e-commerce and social media. Targeted at Urban Explorers who embrace the vitality of city living, the campaign is a celebration of the effervescent energy created when unexpected contrasts meet.