Client: Xyience
Date: Aug 2016
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Sports broadcaster Samantha Ponder is starring in a tongue-in-cheek campaign for energy drink Xyience that features her pondering near “Ponder’s Pond.” Since she doesn’t have to worry about “bad taste or calories” with Xyience, she’s freed up to think about life’s most pressing questions, like whether or not dogs realize that humans are filled with bones.

Credits

Co-Executive Creative Directors: Will Elliott, Kirk Johnson

Sr. Writers: Will Elliott, Kirk Johnson

Writer: Mac Blake

Producer: George Sledge

Director: Beef & Sage

Director of Photography: Mike Simpson

Post: Beef & Sage

Color: NTropic

Original Music: Rich Schonberg

Sound Design + Final Mix: Keyland Sound